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Ensure Measurements of Your Intelligence Program Don’t Prioritize Vanity Metrics

Vanity metrics get a bad rap—and most of the time, deservedly so. While their usage is often relegated to data analytics and digital marketing teams, they can also infiltrate intelligence programs with measurements of things often purporting to be key performance indicators (KPIs) that instead lack a true context that would better give them value.

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December 12, 2018